Link building is a strategy that online marketers use to improve their website's position in search results.
It is the process of acquiring links from other websites that point back to your website. These links help your website rank higher in the eyes of search engines like Google, leading to increased traffic and better online awareness of your company.
Link building is important for SEO because search engines use links as one of the main criteria for determining the relevance and quality of a website. The more quality links pointing to your website, the higher your ranking will be in the eyes of search engines. These links also help search engines better understand the topics and content on your site, which has a positive impact on search results.
Link building also has the following benefits:
Improved traffic: Quality links help bring new visitors to your website and increase online awareness of your company.
Increased trust: When links to your website appear on other quality websites, it builds visitor trust in your company and the content on your site.
Improved referral traffic: When links to your site appear on other websites, those visitors can also bring in additional visitors through their own links and resources.